Buying Johnson Matthey gold bars

I am often asked why I prefer to buy a Johnson Matthey gold bar over another, and my answer is simple. They’re established. The bars are liquid and the company has a good reputation which goes a long way to buyer confidence.

Why do you think that some gold coins are in greater demand than others? Its not because these gold coins contain any less gold, or even that the gold used in the minting of the coin or bar is of a lesser quality. Its purely a matter of supply and demand and a few other factors that affect the demand.

When the y2k threat was scaring a lot of people into buying silver eagles there was very little demand for any other coin. The reason for this was not because the American eagle had a better quality silver content but rather that people trusted buying legal tender silver coins that could easily be traded in the US.